New SMB 指示板 app from Twitter

If you aren’t a celebrity or a multimillionaire capable of purchasing millions of Twitter followers, it’s quite hard to establish a notable online 存在 these days, especially if you’re a small- or 媒介-大小的 业务. It’s undeniable that the benefits of a strong online 存在 on prominent 社会 媒体 platforms such as Twitter are numerous. With this in mind, why not give Twitter’s latest stand-alone 指示板 app for SMBs a whirl?

According to Noah Pepper, Twitter’s product and engineering manager, “For 业务es, Twitter is a place to share news, 讲故事, and have conversations that support, 教育, and delight their customers.” On top of that, he states that “It's a place for authentic interactions – but we know that creating these kinds of connections isn't always easy for 业务es that are time and resource-constrained.” Because of this, Twitter has developed a brand new application that helps lighten your 社会 媒体 load -- enter Twitter Dashboard.

Twitter Dashboard specifically caters toward small- to 媒介-大小的 业务es, helping them to establish a fast, efficient and affordable means to manage their online 存在. It helps you easily track and engage with audiences. The free app is still in the beta phase but is available to all 业务es in the United States via iOS devices. There’s also a desktop web version as well.

With the help of Twitter Dashboard, 社会 媒体 managers can schedule tweets and set up customized feeds with the sole purpose of tracking what’s being said about a particular 业务. There are tools in the app that aids in tracking keywords as well as brainstorming ideas for potential tweets.

Here are some examples from Noah Pepper:

• Say you work at a restaurant. You can come up with something like, “Your team is as unique as your 业务. Tweet a surprising fact about one of your team members.” This helps remind you to share some of the recent recognition your chef has received.
• Or if you are an interior designer, when you see the tweet “Share the love. Like and Retweet kind words from your customers,” you’re prompted you to Retweet the next customer’s reaction to one of your projects.

Twitter Dashboard may not be of much use to savvy online marketers, but for those who have just dipped their toes into 社会 媒体, it might help build the confidence needed to take flight. And this is exactly what Twitter needs if it's aiming to increase overall platform engagement.

Small- and 媒介-大小的 业务es should seize every opportunity they can to grow. Leverage the power of 社会 媒体 and see your company spread its wings and fly, soaring amidst the chirp of the blue birds tweeting. For further questions about Twitter Dashboard, feel free to give us a call, 关注我们, tweet us or give us a direct message -- we’re always ready to help.