业务es in the digital age rely on a strong 在线 presence to stand a chance against stiff competition. This explains why many SMBs are turning to 社会 媒体 市场营销. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.
Audience Insights tool
This free tool is designed to help businesses learn more about their target audience. Audience Insights takes the guesswork out of identifying your 客户s by providing data such as geography, purchasing patterns, and even the Facebook页面s they like. You can also use your existing 客户 database, Facebook页面, or email list to learn more about your clients. Audience Insights help save a lot of time and money by determining whom you should advertise to.
Facebook Product Shops
This allows you to sell your products directly from your Facebook页面. After following these instructions, you can set up your product 商店 in just a few clicks. You can choose whether you want buyers to purchase directly on Facebook or whether you want buyers to complete checkout on your website. Consider running ads using the data gathered from the Audience Insights tool to target ideal 客户s and increase sales.
New Facebook Ads
Facebook’s advertising platform offers endless combinations to create the perfect ad. It features numerous placement options that go beyond the traditional newsfeed. There are two new ad destinations that could help you reach new audiences:
- Facebook Messenger ads - deliver a highly personalized experience by providing an opportunity for you to chat with prospective 客户s. You can answer questions or schedule appointments from the Messenger app.
- In-stream video ads - despite being relatively new, this prime advertising space allows businesses to deliver 5-15 second mid-roll video ads within live and non-live videos on Facebook.
Facebook Live 市场营销
Due to its rising popularity, businesses are looking for ways to incorporate Facebook Live into their 社会 媒体 市场营销 策略. Here are a couple of tips to optimize Facebook Live usage:
- Livestream pre-scheduling - this tool creates and pre-schedules Facebook Live streams, thereby boosting anticipation for your videos and prompting viewers to mark their calendars if they want to tune in.
- Merge it with your Product Shop - this feature can be used on your Facebook页面 only if you’ve set up your Product Shop. When you mention your products in a livestream, you’ll be able to tag your products in the video, allowing viewers to access your Product Shop directly from the video.
In order to surpass your competitors, you’ll need to not only establish a strong 在线 presence but also know how to leverage Facebook to your business’s advantage. If you’re interested in adopting a 社会 媒体 市场营销 strategy, feel free to give us a call or send us an email!
你一定是 登录 to post a comment.