4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. 然而, many 业务es are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall victim to these Facebook marketing mistakes.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encour年龄 followers to express their thoughts. 毕竟, Facebook is a 社交媒体 network, which means people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising mess年龄s! Instead of talking at customers, talk with them and create dialogues that promote eng年龄ment and feedback. Try asking probing questions, sharing fun quizzes, or posting im年龄s and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower 指标

When it comes to Facebook marketing, the content that works for one p年龄 may not work for another p年龄. To figure out what type of posts are resonating with your 业务’s audience, look at the 指标 in your Facebook Insights located in your admin panel. You’ll be able to see the types of posts that rank high on the list (e.g., text, links, im年龄s, or videos) and analyze the statistics from there.

Mistake #3: Targeting ads poorly

While Facebook has more than two billion active users, most of these people don’t want to see your ads! So make sure you use Facebook’s powerful set of audience targeting tools, which allow you to choose potential ad viewers based on their location, 年龄, 教育, 感兴趣, 和更多的. You can even create multiple advertisements to display at different times to various audience groups so you can test and see which ones work best.

Mistake #4: Abandoning your audience

When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your p年龄 and see that your last post was a few months ago. On the other hand, when you post regularly, your followers will get into the habit of expecting posts from you — they might even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.

If you’re not using Facebook to expand your online 业务 presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your 业务 through Facebook? Get in touch today and our experts will be happy to help.